In property it is location – area – place which identifies success or failure. In MLM/networking what counts most is advertising – advertising and marketing – advertising, i.e., the marketing techniques utilized and lead assistance from the company to its sales team. Standing for a name brand firm is fine, superior product or services help, having a dynamite payment plan is sexy, yet it is the marketing approaches and approaches which largely determine the success or failure of many reps coming into a business. The 97 percent total failure price in MLM/networking (i.e. what is in charge of it), and also how to overcome it, is dealt with in the following short article.