The Art of Cold Calling

Stroll into a gallery or a museum. When you see an item of art that causes “aesthetic apprehension,” the painting or sculpture quits you in your tracks, then that job has been effective. It got your interest, and also it became the focal point of your awareness. It relocated you to some type of activity, modifying your perspective and also your behavior. Sales call hardly ever reaches this level of efficiency, but it can and need to …

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